YTD Potato Volume Up On Lower Prices: U.S. and Regional Insights

Potato Retail pricing has been mostly deflationary through the first 16 weeks of 2013 with total US retail potato prices down -9.6%. That has reduced overall retail sales which are -6.3%. However, the lower prices have had a positive effect on pounds which are up +3.6% as consumers are returning to the category, in part, due to increased in-home dinners, but also the value proposition that potatoes represent.

  • Russet and white varieties saw the largest retail dollar declines, while yellow/gold and A/O (which is primarily specialty) saw dollar increases even with retail price decreases due to their overall volume increases.
  • YTD all the major categories are running plus volumes except the white segment.

  • The potato category performance varies considerably, both dollars and pounds by region.
  • The North East with a -3.3% dollar performance was the best of the eight regions, and the Western Region was the worst.
  • However, on a pound basis, the Great Lakes Region was the best, and California the worst performer.
  • Note that all regions had positive yellow dollar and pound performance

Read Part 2: YTD Potato Volume Up On Lower Prices: Variety Data and Crop Insights

Sources: FreskLook, NPD Group, NAPMN, compiled by Category Partners LLC

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