Potato Retail pricing has been mostly deflationary through the first 16 weeks of 2013 with total US retail potato prices down -9.6%. That has reduced overall retail sales which are -6.3%. However, the lower prices have had a positive effect on pounds which are up +3.6% as consumers are returning to the category, in part, due to increased in-home dinners, but also the value proposition that potatoes represent.
- Russet and white varieties saw the largest retail dollar declines, while yellow/gold and A/O (which is primarily specialty) saw dollar increases even with retail price decreases due to their overall volume increases.
- YTD all the major categories are running plus volumes except the white segment.
- The potato category performance varies considerably, both dollars and pounds by region.
- The North East with a -3.3% dollar performance was the best of the eight regions, and the Western Region was the worst.
- However, on a pound basis, the Great Lakes Region was the best, and California the worst performer.
- Note that all regions had positive yellow dollar and pound performance
Sources: FreskLook, NPD Group, NAPMN, compiled by Category Partners LLC