YTD Potato Volume Up On Lower Prices: Consumer Insights

Partly driven by the economy, the number of in-home prepared dinner has been steadily increasing, a good trend for supermarkets, and for potatoes since they are the #1 side dish, only all other vegetables combined have a higher percentage than potatoes.

While the percentage of individuals consuming potatoes over a two week period declined slightly in 2012, it’s important to remember that an average of 78% of consumers walking through your doors are regular consumers of potatoes.





Read Part 1: YTD Potato Volume Up On Lower Prices: U.S. and Regional Insights
Read Part 2: YTD Potato Volume Up On Lower Prices: Variety Data and Crop Insights

Sources: FreskLook, NPD Group, NAPMN, compiled by Category Partners LLC

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